"We love to create jewellery that plays in the space between unconventionality and timelessness. We believe in individualism and the joy in expressing who you are and how you feel. Our jewellery will weave its way into your consciousness and remain part of your story forever."
Jo Tory, Founder of NAJO
Today, at NAJO, we are engaged in bringing a sense of joy to a growing band of individuals who use our jewellery to express themselves. But like the lives of the individuals who adorn themselves with our jewellery, we never stand still. Travelling through many continents - from vibrant India to exotic Africa, we gather inspiration and then combine our artisan silversmithing with the contemporary reflection of these cultures, bringing you two new unique collections every year. While every collection says something about who we are, it is how you interpret each piece in your life that truly inspires us. What you wear it with, what life-meaning you ascribe to it and how each piece makes you feel. Indeed, it may have started with Jo's trip to Mexico 25 years ago, but what excites us most is that we are on a journey of endless possibilities - for you.